RUDE is a project that challenges conventional notions of language, identity, and cultural hierarchies. In a time when language is often seen as static and unchanging, RUDE confronts this perception. It celebrates the beauty of multilingual communication that often results in the creation of an almost new language. The project consists of a short film MУЛЬTITASK that encompasses an ‘unlearning’ primer (a language book), deconstruction exercises available on a dedicated webpage, and mixed alphabets that users can freely download for experimentation.

The experimental short film MУЛЬTITASK encapsulates the core idea of RUDE. It highlights how language influences our thinking, our communication, and our interaction with the environment. The audience is invited to experience the magic of breaking rules and dismantling traditions in language, typography, and identity, with a focus on overcoming stereotypes as well as geographical and cultural boundaries. The film has been showcased and given awards at multiple festivals.

RUDE has gained international attention from Germany to Mongolia. Supportedby “Freunde der HfG” and the typography festival TYPOMANIA, these exhibitions served as a platform for exchanges with international artists on the topic of language and identity. In its entirety, RUDE offers an in-depth reflection on the influences shaping our self-perception and culturalinterpretation, prompting a critical examination of established linguistic concepts and hierarchies.